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Children's Show Hosts

Sally StarrSally Starr - Blond cowgirl who hosted an afternoon children's program for Philadelphia station WFIL-TV (now WPVI) from the 1950s to 1971. In 1950 Sally Aline Mae Beller was spinning country tunes on radio when she was offered a 13-week contract as hostess to POPEYE THEATRE featuring Popeye cartoons and Three Stooges film shorts. The program lasted 22 years.

Dressed in a western outfit studded with shiny silver stars, gun and holsters, "Our Gal Sal" entertained an ocean of Delaware Valley baby boomers every afternoon from 4PM to 6PM. Her classic opening line to all her faithful viewers was "Hope you feel as good as you look, 'cause you sure look good to your gal Sal." She closed with "May the Good Lord be blessing you and your Family, Bye for now!"

Sally's show featured a wondrous array of guest visitors including the moronic Three Stooges, chicken guru Colonel Sanders, western stars Roy Rogers, Dale Evans, Chuck Connors, and Gene Autry as well as such local legends Dick Clark and Chief Halftown.

During the fall holiday season Sally Starr was a popular fixture at the Gimbel's Thanksgiving Day Parade. She also made many public appearances with her horses Pal, Silver, Cane and Rusty.

In 1972, she retired to Fort Lauderdale, Florida (her husband died in 1968), but returned in 1984 to host the US Recreational Vehicle Outdoor and Camping Show held at the Philadelphia Civic Center. Later in 1986 she hosted SALLY STARR'S WESTERN THEATER on Philadelphia's Channel 65 (now a shopping channel) which featured reruns of CIMARRON STRIP/CBS/1967-71.

Born in Kansas City, Missouri on January 25, 1923 Sally entered showbiz early. At the age of 10, she was Pepsi Cola's "Hit's the Spot Girl" for local radio. At the age of twelve, Sally and her sister Mildred (billed as the "Little Missouri Maids") made their first debut on a CBS radio program titled "Blush Creek Follies."

Besides her TV career and recording career, Sally appeared in the Three Stooges film The Outlaws Is Coming (1965) in the role of sharpshooter Belle Starr.

In recent years, Sally (who suffered a heart attack in 1993) returned to radio to host a three hour show every Sunday from Noon to 3:00pm on WVLT 92.1FM in Vineland, New Jersey. Sally chronicled her personal and showbiz career in her autobiography entitled "Me, Thee & TV."

Her love for kids moved Sally to establish a group of ranches for abused children, each known as "Sally Starr's Bar None Ranch. As Sally often said to the kids from Wilkes-Barre to Lancaster to Cape May, "Love, Luck and Lollipops." Sally retired in September 2006.


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