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Hartford Insurance ElkHartford Insurance Elk - Since 1974 Lawrence, a ten-foot tall (hoof to antler tips), five hundred pound elk with eight point antlers and thick reddish coat has been the TV symbol of the Hartford Insurance Company (actually the incarnation of the Hartford Insurance logo of an mature fully racked elk standing on a mountain).

Trained by Steve Martin (not the comedian) the Hartford Stag wandered through the commercials as an announcer spouted the praises of Hartford Insurance.

Lawrence the Elk worked on the reward system. His favorite treat was an oat and barley mix. Originally discovered in a small zoo in Florida, Lawrence later moved to Africa, USA, an animal behavior center located in Soledad Canyon, north of Los Angeles.

The campaign was created by McCaffrey-McCall ad agency. See also CATTLE: "Merrill...the Bull"


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