Hartford Insurance Elk - Since 1974 Lawrence, a ten-foot tall
(hoof to antler tips), five hundred pound elk with eight point antlers and
thick reddish coat has been the TV symbol of the Hartford Insurance
Company (actually the incarnation of the Hartford Insurance logo of an
mature fully racked elk standing on a mountain).
Trained by Steve Martin
(not the comedian) the Hartford Stag wandered through the commercials as
an announcer spouted the praises of Hartford Insurance.
Lawrence the Elk
worked on the reward system. His favorite treat was an oat and barley mix.
Originally discovered in a small zoo in Florida, Lawrence later moved to
Africa, USA, an animal behavior center located in Soledad Canyon, north of
The campaign was created by McCaffrey-McCall ad agency.
CATTLE: "Merrill...the Bull"
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