Nipper - The fox terrier mascot of the
RCA Victor company seen in numerous commercials and print ads since
the 1920s. Nipper was previously the symbol of the Gramophone
Company, and later the Victor Talking Machine Company which became
RCA Victor in 1929.
The company logo of a white dog (Nipper) sitting
aside an Edison phonograph record player and listening intently
(head tilted) to "His Master's Voice" (trademark phrase of RCA) was
inspired by a painting of Nipper made by the dog's second master,
Francis Barrand. Nipper was born in England in 1884 and died in
In 1916, the 11-story
tower in the RCA building in Camden, New Jersey was fitted with four
15-foot stain glass circular windows featuring the likeness of
Nipper the dog.
Years later, the 500,000 square foot RCA building
fell into disrepair and the tower windows were donated to the
In 1999, in an attempt to make the building
more attractive to developers, the City of Camden commissioned
Philadelphia artist John Beirs to recreate four new stained-glass
panels to replace the originals.
At 11:00 PM, on December 31, 1998, the former RCA landmark tower
once again illuminated the image of Nipper for all the world to see.
As of 1998, RCA's adorable mascot was resurrected in a series of
new commercials featuring Nipper and a smaller 1990s look-a-like
sidekick called Chipper.
A 15-foot statue of Nipper, on display in the city of Baltimore
for some 22 years, sold in 1975 for the sum of one dollar.
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