Mackenzie - White English bull terrier (weighing 47 pounds)
with a rakish black mark around his right eye who was the canine
mascot for the Anheuser-Busch Beer Company's Bud Light commercials
from 1987-89 (first seen during the Super Bowl).
Billed as the "Ultimate Party Animal," Spuds with an entourage of
3 beautiful women known as the Spudettes, danced, skateboarded,
high-dived, played hockey and rode horses across the TV screens of
One poster campaign ("Free to Party") depicted Spuds at the
signing of the Declaration of Independence where he declared "Let
the Party Begin!" A line of clothing, beach towels, key chains and
other items were developed around him.
Although popular with the public at large, such groups as The
Center for Science in the Public Interest and Mothers Against Drunk
Driving (MADD) decried the use of Spuds fearing it would entice
young children to drink alcohol. He was later "drafted" to warn
teenagers and other young people about the dangers of drinking and
Spuds' (actually a female) real name was Honey Tree Evil Eye. She
appeared in the Martin Mull, Dick Shawn movie Rented Lips
After Spuds Mackenzie died of kidney failure in May of 1993 (at
the age of 10) late night comedian Jay Leno informed the television
viewers of THE TONIGHT SHOW that the family requested that no
flowers be sent to the funeral but they could however send trees.
Spuds' last years were spent in the North Riverside, Illinois, home
of her owners Stan and Jackie Oles.
Parodies of the Spud's character appeared as Slurms MacKenzie
("The Original Party Worm") on the animated sci-fi cartoon FUTURAMA
and on the cartoon THE SIMPSONS as the Simpson family dog, Santa's
Little helper was hired as "Suds McDuff" (Duff Beer is Homer's
TRIVIA NOTE: Two other memorable
TV ad dogs were the plump, yellow pooch who loved a doggie treat
called Snausages; and Ralston Purina's Beggin' Strips dog who craved
the taste of "BACON!!!"
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