 Buddly
Lee - 14-inch spokes-doll dressed in blue
jeans and checked flannel shirt that starred in
the death-defying Lee Dungarees ad campaign
created by the Fallon McEllingott Agency in
1998.
In each commercial, Buddy Lee, "Man of Action"
battled car fires, twisters and close calls with
farm machinery while attempting to rescue
babies, pets and other things from disasters.
The commercials highlighted the durability of
Lee Dungarees as they were blown up, set on fire
and rammed through the trunk of a tree (with
poor Buddy Lee inside them).
The Buddy Lee character first appeared as a
promotional item in 1921.
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