Little Ricky - Baby doll created to commemorate the birth of the real Desiderio Alberto Arnaz IV, (1/19/53) the second child of Desi Arnaz and Lucille Ball, who played the Ricardo's on the sitcom I LOVE  LUCY/CBS/1951. The doll (with the words "Little Ricky, Jr." embroidered on the blouse) was the brainchild of A.E. (Ed) Hamilton, Desilu vice-president. Marketing experts referred to the new Arnaz offspring as "Lucy's $50 million Baby" because of projected earnings anticipated from certain tie-in commitments.