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Dig 'Em the Frog - A cool 10-inch high green animated spokes frog for Kellogg's Sugar Smack's cereal with sweetened puffs of wheat. Dig 'Em's catchphrases included "Gimme a Smack," and " I Dig'Em."


Dig 'Em wore a large-brim baseball cap, green jacket, light blue shoes and an orange turtleneck sweater with the words "Dig 'Em" on it.

In 1983, Sugar Smacks was renamed Honey Smacks (now with honey sweetened puffs of wheat) with Dig 'Em still on board as their mascot.

Dig 'Em was replaced by Wally the Bear in 1986, but reinstated by popular demand in 1987.

TRIVIA NOTE: On the satirical animated series FAMILY GUY/FOX/1999-2002, a statue of Dig 'Em was dedicated to the brave Quahog, Rhode Island soldiers who perished in the "recent Gulf Conflict." As the presenter (voice of Adam West) proclaimed: "I can think of no greater tribute to their memories than this solid gold statue of Dig'Em the Sugar Smacks frog."

Dig 'Em Statue - FAMILY GUY

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