Geoffrey Giraffe - Spokes-animal for the "Toys 'R Us" nationwide chain-store. Geoffrey began appearing on TV in the early 1970s plugging children's toys in anticipation of the Christmas rush. Geoffrey's character is brought to life by an actor who wears a two-legged giraffe costume with a seven-feet-tall neck. In recent years, he teamed with such new characters as Gigi, his wife; Baby Gee, his daughter; and his son, Junior. Geoffrey and family don't sell particular products but only represent the store as a whole. Neither do the characters talk. They only pantomime their commercial roles. Charles Lazarus founded Toys 'R Us when he returned home from World War II where he had served as a cryptologist. His store was originally called "Children's Supermart." The R's in his company name were reversed to increase recognition of his store. He later changed the store's name to Toys 'R Us, keeping the letter "R" reversed. Toys 'R Us carries all major toy lines including those manufactured by Hasbro, Mattel, Coleco Industries, Kenner/Parker Brother Toys and Fischer Price Toys. The  new animatronic Geoffrey, created by legendary movie creature expert Stan Winston,  features the "distinctive, witty voice" of Jim Hanks, brother of actor Tom Hanks.

"Toys 'R Us Jingle"

I don't want to grow up, I'm a Toys' R Us kid
There's a million toys at Toys 'R Us that I can play with!
From bikes, to trains, to video games,
It's the biggest toy store there is!  Gee whiz!
I don't want to grow, cuz baby if I did,
I wouldn't be a Toys 'R Us kid!