"Come on Down! You're the next contestant on
THE PRICE IS RIGHT!" - The robust invitation offered by
announcer (Don Pardo, Jack Clark, Johnny Gilbert, Rich Fields, Ed Jordon, or Rod Roddy) to a special member of the studio audience chosen to
participate as a contestant on the game show THE PRICE IS RIGHT and
THE NEW PRICE IS RIGHT that ran on NBC 1956-63, ABC 1963-65; in
syndication from 1972-79, 1985-86 and on CBS 1972+.
Member of Audience "Comes on down!"
The program chose four members from the studio audience and let them
bid on the prices of merchandise. Those coming closest without going
over the retail price won and got to play more pricing games and to
win more prizes.
Rod Roddy, Barker's sidekick for 17 years died of cancer on October
28, 2003. Bob Barker, the perennial host of the popular daytime game
show, retired in 2007.
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