American Express -
This credit card and travelers check company
sponsored the now classic TV commercial starring
actor Karl Malden as the American Express Guy
who starred in over 100 TV commercial spots.
Malden's classic catchphrase proclaimed: "Don't
leave home without it." The "it" being the
American Express Card. The American Express
campaign was created by Olgilvy & Mather Agency.
In a take-off of these commercials, late night
talk show host Johnny Carson on a segment of
NBC's THE TONIGHT SHOW dressed like Karl Malden.
When Carson told the viewing audience "Don't
leave home with out it," he got hit in the face
with a cream pie.
Karl Malden, formerly
starred as Detective Lt. Mike Stone (the persona
he used on the commercials) on the police drama
THE STREETS OF SAN FRANCISCO/ABC/1972-77.
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