Ty-D-Bol
Man - The Ty-D-Bol Company had a very strange
nautical spokesperson to advertise the merits of their toilet
bowl cleaning product. Precariously balanced in a small boat
floating inside a toilet water basin, the Ty-D-Bol man
(wearing a Captain's hat, blazer and turtleneck) greeted a TV
housewife when she lifted the basin lid and proceeded to sell
her and the viewing audience on the advantages of his product.
This has got to be the worst location any commercial spokesman
ever had to live. Comedian George Carlin once commented on one
of his comedy albums "They're approving some pretty weird
things, man. Like the guy in the toilet is pretty strange.
Originally, it's a row boat. Then he got a speedboat. Then he
was on a raft with two calypso guy musicians and two bushels
of lemons [singing] "We put the lemon in the Ty-D-Bol for
you."
Actors who portrayed the role of
the Ty-D-Bol Man included
Fred Miltonberg, Larry Sprinkle and Mark Matheisen.
TRIVIA NOTE: In 1958 Harry O'Hare
Sr. developed Ty-D-Bol, a liquid cleanser/disinfectant for the
toilet bowl that is still sold today by Sara Lee Corporation.
He also helped pioneer the use of chlorinators to clean
swimming pools. O'Hare sold Ty-D-Bol Chemical in 1960 for less
than $100,000.
In 1988 at the age of 67 O'Hare developed a new
product called the Watergizer,
an electro-chemical process that
cleans and softens a household's water supply far better than
other systems on the market. It was developed by HOH Water
Technology Corp, a Newbury Park firm organized by O'Hare in
1979.
In 1991 color consultant James
Mandle changed the color of Ty-D-Bol's toilet bowl cleanser
bottle from light blue and green to stark white letters on a
dark background. In an 18 month period following the change of
color, sales of Ty-D-Bol
jumped 40%. The 1992 "Ty-D-Bol Spring Cleaning Report" asked
1,006 American adults what they would choose if they "had the
power to throw out what exists and start all over again." The
winner, picked by 49 percent, was the U.S. Congress.
In 1994
Ty-D-Bol Automatic Toilet Bowl Cleaner -the Blue liquid in a
Sanitizing Formula - was promoted as being "the only automatic
bowl cleaner so powerful, it goes beyond clean to kill 99.9%
of toilet bowl germs with every flush. And it's the only
automatic you can buy that's registered with the United States
E.P.A."