Bunny - Plush pink bunny rabbit wearing sunglasses and beach sandals that
carried a drum on his chest and constantly pounded his way though a successful
series of Energizer Bunny commercials (almost 100 spots) created in 1989 by TBWA
Chiat/Day ad agency
The Energizer Bunny became a potent spokesman popping up in
cartoons, conversations, and political campaigns throughout America. In a
backlash to the ubiquitous commercial, late night talk show host David Letterman
smashed the pink bunny with a baseball bat.
One of the more memorable commercials followed the Energizer Bunny as he
traveled out of the frames of his own commercial and rudely intruded and pounded
his way through other commercials (actually parodies) of coffee, sinus remedy
and wine spots.
The Energizer Bunny, of course, was powered by Energizer Batteries which
enabled the relentless bunny to "keep going and going and going." See also "The
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