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Tobacco & Smoking 

Edie Adams - Spokesperson in the 1960s for the Muriel Cigar Company where she provocatively coaxed the male viewers with her seductive sales pitch: "Hey big spender, spend a little dime with me" and "Pick one up and smoke it some time."

Edie Adams - Screen capture - 1950s Muriel TV Commerical
Edie Adams says, "Why don't you pick
one up and smoke it some time"

In a number of the Muriel commercials singer/comedienne Edie Adams appeared in different ethnic settings―German, French, Spanish, Chinese―to sing the Muriel song in many accents.

Edie also did her own series of singing commercials for the "Muriel" brand of cigarillo "It's the light cigar that keeps a cool head," she crooned in a sultry voice.

Edie Adams was the first of the sexy commercial females on television. Susan Anton later took over her role in the late seventies.


Edie Adams sings her classic TV spot

The minute you walked in the joint
I could see you were a man of distinction
A real big spender, good looking, so refined
I figured that you're the Muriel cigar smoking kind.
So let me get right to the point
You're right in style when you're in Muriel's company
Hey! Big Spender, spend a little dime with me.
Hey! Big Spender, spend a little dime with me.

{Edie Adams speaks]

"Join the Muriel mild crowd. Pick one up and
smoke it some time."

Ad lyrics based on the song "Hey, Big Spender"
from the Bob Fosse Broadway play "Sweet Charity"


Edie Adams  - 1971 Muriel TV Commercial
Edie Adams says, "Spend a little dime with me"

Muriel Cigar sponsored a series of "Here's Edie" specials on the ABC Network in the late 1960s. One 1968 promotional ad for the show came in the form of a Decca LP album ($3.98 value) called "Behind Those Swingin' Doors" where the "Fabulous Edie Adams" interpreted twelve top all-time classics.

To get it you had to "Simply send $1 (Case, check or money order), five bands from any size Muriel and your name and address to: Muriel Record offer P.O. Box 150, Pinckneyville, Illinois. Like Now!"

Muriel Cigar Cartoon of Female Cigar - 1950s

In the 1950s, before Edie Adams, Muriel Cigar commercials featured a cartoon female who sang the lyrics "I'm today's new Muriel, the fine cigars..." (the animated ads also included a husband and $5 child cigar).

TRIVIA NOTE: Edie Adams patented a cigar holder-ring which she used in TV ads for Muriel cigars in the 1960s. It was designed to show women that it was "lady-like" to smoke cigars.

Edie Adams with her patented cigar-holder ring

Edie's husband (at the time) was comedian Ernie Kovacs who did competing ad spots for Dutch Master Cigars

Edie Adams died from complication of pneumonia and cancer in Los Angeles October, 2008, She was 81.

The company that produced White Owl cigars broadcast an ad campaign that featured a women fresh out of the shower holding an unlit White Owl miniature cigar between her lips. Looking seductively into the camera, the woman says, "If I were a man, I'd smoke White Owl Miniatures. If you are a man, take up with the small, trim, good-looking cigar that makes you look good."


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