If you are active online and you have any kind of website, you’ve probably heard about the importance of SEO and making it friendly for users. Whether you are selling products or services, or you own a blog where you share your ideas and even receive payment through affiliates, if the website isn’t user-friendly, you’re bound to fail.
The clients may love the product from the ad but when they get a headache from navigating the site or find themselves unable to order or contact you, they will eventually give. Here are some indicators that tell you whether your site is user friendly or not:
Make Your Site Mobile-Friendly
One of the ways you can tell that the site is user-friendly is whether you can access it on your mobile phone or not. And we don’t just mean to access it – to navigate and use the site fully. We are constantly using our phones and having a website that isn’t adjusted to the smaller screen means that its usability rating isn’t high. You will turn down a lot of potential clients and visitors and your traffic will decrease.
One of the most important things on your site is your content. It needs to be well-formatted with clear headings, subheadings, a call to action (if there’s any), and links pointing to clear places. Nobody loves to click on a link within the text and thinks it is going somewhere and instead you go to a page where you need to pay for something. That must be clearly indicated.
According to experts, content is a big part of the SEO strategy, but it also shows whether your site is user-friendly or not. In fact, those two segments are connected and you want to invest in SEO as much time and resources as possible. That will result in a website that looks good and it is easy to use.
But what other indicators there are?
Fast loading times
To show that you mean business, you need to ensure fast loading times. Part of that is assigned to the hosting company and it may depend on the server you are using. The other segments which can slow down your site are website plugins that aren’t supported, various widgets you may have installed.
Therefore, when you create a website, make sure you know what you need exactly, instead of installing about everything. That way you will have all the necessary features and visitors will be able to surf through your site without stress.
One of the things you want to pay attention to is the clean code. If the site has a messy code, more problems may arise and they can be harder to fix. With a clean code, your site will load faster and you will not have any troubles whatsoever. Although the code cannot be seen by the users, it definitely plays a big role in the “user-friendly” part of your business.
So there you have it. Four important indicators which how what your site is all about. There are of course much more things, but this can be considered the essence.