The Importance of a Website to Improve Your Image and Develop Your Strategy

Whatever your field of activity, having a website is essential to develop your image on the Internet. In fact, there are several types of websites among which you will inevitably find the one that will meet your needs.

The showcase sites

Being a real online showcase, the showcase site allows to present the company, its activity, its services and products. It also allows you to get in touch with Internet users and potential customers via contact forms or quote requests.

The e-commerce sites

Also called merchant site, the e-commerce site represents a fully functional virtual store. It allows the Internet user to make purchases and payments online. The e-commerce site allows companies to offer products directly for sale online and thus facilitate access to all their offers. The trick here is to put the products close to prospects and customers.

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Blogs

Considered as online magazines, blogs are informative sites where quality web content is published to provide information to Internet users. Think of it as an electronic newspaper where you publish blog posts or articles on one or more themes.

How to increase the visibility of your website?

In order to make a website more accessible and closer to Internet users, it must be indexed and well referenced by search engines. This means that the robots of the search engines (mainly Google) must scan the website and register it in their indexes in order to propose it to the Internet users who carry out searches related to its theme. In order to offer the best results to its users, the search engine performs a ranking of websites that offer an answer to the query typed in the search panel. This ranking is defined according to many criteria, some of which are well known to SEO consultants.

According to Agence Communication, n order for the website to appear among the first search results and thus benefit from more chances to be visited, it requires a good natural referencing. This requires a SEO report and interventions on different levels.

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On-Site SEO

Years ago, the term on-site SEO was synonymous with the use of keywords in strategic places on the web page. Nowadays, this technique is no longer effective and search engines take into consideration many other criteria for the ranking of a website.

Technical Optimization

The on-site technical optimization includes a set of interventions to improve the score of a page in the eyes of a web page. We quote some technical optimizations used nowadays:

  • On page improvement (title tag, meta description tag, alt attributes…).
  • Meshing: use of internal and external links;
  • Page loading speed: compression of large resources and reduction of server response time;
  • Use of Schema.org for structured data;
  • Page URL structuring;
  • AMP version and ease of mobile navigation.
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Writing Optimized Content

Content remains one of the essential criteria for the ranking of a website. Indeed, in order to provide the best results to their users, search engines appreciate relevant, fresh, unique and regularly updated content. By relevant, we mean content that answers the query typed by the user in the search panel. The relevance of an optimized web content is determined by the lexical field used as well as its readability and accessibility.

Off-Site Referencing

This term includes netlinking techniques that aim to improve the reputation of the website. The latter is developed by obtaining links pointing to the site from sites of the same theme and high quality. Indeed, nowadays, it is necessary to privilege the quality of links over the quantity. Thus, having quality external links (backlinks) can improve the authority of the domain, putting it in the reference order in its field.