Any business owner who has experience in building a company from scratch will tell you that this is not an easy task. The reason being there are a plethora of different factors you need to take into consideration. Gathering all the information that will help you fulfill all of these standards will surely take a lot of time and your best efforts.
Besides that, you will need to gather a crew that will help you achieve all of these heights. Since the whole world of business has now shifted online, this is one of the most important segments you need to pay attention to. If you lack the experience and knowledge about this field, you should hire a professional company who can help you with that.
Every business owner will say that keeping your customers happy is their number one priority. The reason is rather simple, selling your product or service to a new customer is much harder than selling it to the one that is familiar with your brand.
Therefore, we would like to provide you with a couple of tips on how to build a loyal customer base. Without further ado, let’s take a look at them.
Introduce Yourself Properly
When you start building your customer base, you will need to introduce yourself properly. When you take a look at some surveys and studies, you will see that all of them say customers prefer a personal approach on the behalf of the brand. At the same time, you should make an effort to understand your customers. For instance, try to learn their needs and preferences.
You should treat all of them as a person, and not just another customer in front of you. Over time, you will create a bond between these two parties. That bond will help you understand what they need, and they will know what they can get from you. Not only a product but also the quality.
Boost the Experience
We cannot count how many times we have heard the term customer experience. Even with this term being so spoken about, we can see that there is a lot of business that doesn’t consider it. Sure, we agree some businesses don’t require it, but their numbers are almost non-existing. That’s why you will need to think about ways to improve it.
What does it mean? Well, the terms mean that your clients should be treated with utmost care. Also, be sure to provide them with what they opted for. Also, be sure to provide the quality they have asked for. Otherwise, you risk losing them to your competition, which you wouldn’t like, right?
Enhance Communication
Having proper communication with your clients is a key factor. If you take a look at all the possibilities you have when it comes to communication, you will see that you have a lot to choose from. However, the most common way is certainly email marketing. By using this approach, you can send them all the relevant information about your new products or services.
And the best way to start your personalized email marketing is to use eSputnik. This omnichannel marketing platform allows to segment your contact base according to the customer’s interests and send automated personalized messages via email, SMS and web push notifications.
Since we are talking about personalized communication, inspect the history between you and every client. That way, you will know what each of them is interested in. If you require another way to communicate with them, you should add a blog to your site.
Rewards or Giveaways
The next approach we would like to talk about is rewarding clients for their loyalty to your brand. When we say that, we don’t mean just about saying thank you. Instead, you should shift your “thank you” into action. That means that you should come up with some gifts and discounts from time to time. That way, they will see that their loyalty to your brand is very much appreciated.
Maybe you should introduce some loyalty cards that could depend on their past purchases. If you take a look at a study done by CrowdTwist, you will see that roughly 70% of clients are more interested in shopping at a brand that offers this kind of program.
Make Your Site Client-Friendly
We’ve mentioned that a majority of businesses have gone online. At the same time, we can see that your clients will be much more interested if you have a website. However, we would like to say that this is not enough. The reason being that your site should be customer-friendly. That means that all the processes are simplified and easy to navigate through.
Not only that it should be easy to use, provide clients with a chance to use many payment options. As you can see, the number of these is increasing every day, and not focusing on them would be a mistake. Also, be sure to optimize your site for mobile users since the highest number of searches are coming from these devices.
Flexible Payment Plans
Last but not least, we would like to talk about the possibility of introducing a more flexible payment plan to you. One of the most prominent ways you can do that is to provide an option to pay in increments. Sure, your clients will appreciate something like this, but that doesn’t mean that there are no benefits you can reap from this sort of program.
When you do that, you will secure a cash flow during the times when your business is not at its peak. At least, you can cover the costs of running a company. So, you can see that this flexibility is a win-win situation. Therefore, make sure to make the most of it.
The Conclusion
As you can see, building and keeping a loyal customer base is not an easy job. The reason is there are many ways you can do that. Here, you can take a look at some of the most important ones. That doesn’t mean that you should use all of them.
First, you need to see what are your company’s needs and which of these can prove to be the most effective for you.